Obviously, this is an incomplete guide. ESO is still in beta, and the non-disclosure is now (finally) lifted! Only certain areas are available for exploring though, which means you can only find so much out to begin with.

In order to make a potion you have to be at an alchemy station. Here’s an alchemy station:

You click on “Creation” and add the herbs of your choice. You have to have a water as well. Each herb has four different properties. You can see the properties you’ve discovered of the herbs you have in stock:

Here’s what I found so far:

Blessed Thistle – Restore Stamina, Ravage Health

Blue Entoloma – Restore Health, Ravage Magicka, Lower Spell Power

Bugloss – Increase Spell Resist, Lower Spell Power, Restore Health, Restore Magicka

Columbine – Restore Health, Restore Stamina, Unstoppable

Corn Flower – Restore Magicka, Detection, Ravage Health

Dragonthorn – Increase Weapon Power, Restore Stamina, Weapon Crit

Imp Stool – Lower Weapon Power

Lady’s Smock – Increase Spell Power

Mountain Flower – Increase Armor, Restore Health, Restore Stamina

Namira’s Rot – Spell Crit

Nirnroot – Ravage Health, Lower Spell Crit

Violet Coprinus – Lower Spell Resist

Water Hyacinth – Restore Health, Weapon Crit, Spell Crit

Wormwood – Weapon Crit, Unstoppable

Whitecap – Lower Spell Power, Lower Spell Crit

Here’s what the creation process looks like:

Now, here are what the herbs look like in nature, you have to gather them to have them in your inventory.

Blessed Thistle

Bugloss

Columbine

Corn Flower

Entoloma

Lady’s Smock

Luminous Russula

Pure Water (needed as an additive to make a potion).

If you unlock the “Keen Sight” skill (Under the “K” panel), the herbs light up as you’re near, like this:

See how it looks like it’s on fire?

Obviously this list is incomplete. Please add your own discoveries to the comments so we can add them to the posts and help each other out. If you have images please add them as well!